YouTube
Pros & Cons
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Pros
YouTube is a freemium platform that basically enables everyone to upload and share videos.
Creators can actually earn money through different earning options like ad income and sponsorships.
YouTube enables creators to create and engage with a loyal following.
Cons
It is this unpredictable nature of algorithms, especially in the case of YouTube, that has a direct impact on the level of visibility and count of views a content receives.
With so much content on YouTube, it can be hard for new creators to find their audience.
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